For the past few months I've been contemplating giving up my Kalico Kards website and had even begun diminishing my online catalog on paper and deleted some of the products and pages. While I was busy changing things around preparing for closing, a friend asked if I had ever considered a shop on Etsy! I gave it some thought and decided to give it a try! I had heard Etsy has a good reputation for their marketing and are well known for their handmade shops. After six years of trying to promote my own website www.kalicokards.com, placing links in every directory I could and on malls and websites that seemed to have like keywords, I was eager to be associated with something that was successful - maybe it would rub off on me!
I no sooner started switching products from my own website to my new shop on Etsy when I noticed a change in the winds - they seemed to be blowing my way! Spending time regularly on my website going back and forth from Etsy to Kalico Kards created some kind of magic energy which was like a magnet pulling people to my website with requests for links, for wholesale accounts, to set up accounts, as well as for cards - even my email box was full!
The change in the winds stirred a change of heart in me and I cancelled my previous plans to close the website and began rearranging items, correcting errors, adding new products, tweeking descriptions, resizing images, adding different keywords and changing the info and the appearance of my home page as well as promoting both www.kalicokards.com and www.kalicokards.etsy.com . It's twice the work but it's always worth the effort when the winds are blowing your way!
Simply Neutrals Tuesday
1 year ago